APOLUX

[apolux signature éclairage]

The identity was created to be the very message conveyed by the company. It wasn't meant to just look good, but to truly represent the brand. Several iterations were developed to honor this vision. Throughout the creative process, various ideas were shared between the graphic designer and Apolux to build more than just an identity, a signature element that stands as the brand’s true identity. It captures light, optimism, and Quebec culture, all while maintaining a clear focus on the future.

[OCtober 2025]

[branding]